Who Has More Money? Taylor Swift Fans vs BTS Fans
Taylor Swift fans vs BTS fans: who has more money, Swifties vs ARMY? Ticket prices, albums and Taylor Swift Eras Tour money against the BTS Arirang tour. Four rounds, real numbers, one winner.
The scorecard
Round 1
Top dollar, the most they'd pay for one ticket
Round 2
Price tag, the average ticket
Round 3
Album haul, first week in America
Round 4
The big one, a whole tour
Every word of the Short
Who has more money? Taylor Swift fans versus BTS fans. Four rounds. Real numbers. No bank statements. Just receipts.
Round one. They say Swifties go seven hundred twenty dollars over budget. Top dollar: most they'd pay per ticket. ARMY: five hundred. Swifties: three hundred fifty-four. ARMY takes it. Two hundred eighty-three.
Round two. They say ARMY pays on credit. Fourteen percent. Price tag: the average ticket. Swifties: two hundred four. ARMY: one hundred eighty-eight. Too close to call. Nobody scores.
Round three. They say K-pop fans buy albums twice. Over half do. Album haul: first week, America. Swifties: four million. ARMY: six hundred forty-one thousand. Swifties take it. One hundred fifty-eight. ARMY up one hundred twenty-five. One round left.
Last round. They say Swifties broke Ticketmaster. The big one: a whole tour. Swifties: two point one billion. ARMY: half a billion, still counting. Swifties take it. One hundred forty-nine.
Final. Swifties three hundred seven, ARMY two hundred eighty-three. Who Wins That. Swifties win. But ARMY would travel two thousand miles for one show. Triple the average fan. A scoreboard counts dollars. Not miles. Follow Who Wins That to be a winner.
Sources
Every number in this episode comes from these sources, as listed under the Short on YouTube.
- The most fans would pay, and how far they'd travel, from Upgraded Points' survey of 3,192 Americans (2023).
- Eras Tour tickets and money from The New York Times, as reported by Consequence (2024).
- BTS Arirang tour tickets and money from Billboard, as reported by EDAILY, Korea JoongAng Daily, The Korea Times and Kyunghyang Shinmun (2026).
- First-week album units from Billboard, as reported by Variety (2025) and Korea JoongAng Daily (2026).
- Over budget and paying on credit from QuestionPro's fan studies (2023 and 2026).
- K-pop fans buying albums twice from Billboard's K-Pop Fandom in the U.S. survey, as reported by Korea JoongAng Daily (2025).
- The Ticketmaster crash from Ticketmaster's own statement (2022), as reported by Entrepreneur.
- The average ticket prices are worked out from those numbers.
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